General Programme Information
This Diploma in Marketing provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The Diploma in marketing is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.
Course Duration:
1 Academic year (9 months)
Course Mode Options
The Diploma in Marketing
- Part-Time Evening (Tuesdays and Thursdays)
Pre-Requisites
As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:
- The CIM Professional Certificate in Marketing, any business or marketing Bachelors, or experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes
- If English is not your first language, you will also need to provide us with evidence of at least IELTS 5.5 proficiency or equivalent.
National Framework Level
Level 8
Award
CIM (Chartered Institute of Marketing)
Course Start Dates
- Please contact us
Content & Assessment
Module 1: The Marketing Planning Process – Work based assignment involving the preparation of a marketing plan
Module 2: Delivering Customer Value Through Marketing – Three hour unseen examination based on a pre-seen case material
Module 3: Managing Marketing – Work-based assignment
Module 4: Project Management in Marketing – Work-based project requiring an in-depth study of a specific and focused area of business activity
Registration Process
- Come see us at 21-22 Grafton St or email info@carlyleinstitute.ie and we’ll send you an application form.
- Once your application is completed, you will receive an information pack with details on your course content and college information.
For More Information
Come to visit us at 21-22 Grafton Street or email info@carlyleinstitute.ie
Call us on 353-1-6779307
Please contact us to request a full brochure containing information about the qualification and course.
