General Programme Information
This Diploma in Marketing provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The Diploma in marketing is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.
1 Academic year (9 months)
Course Mode Options
The Diploma in Marketing
- Part-Time Evening (Tuesdays and Thursdays)
As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:
- The CIM Professional Certificate in Marketing, any business or marketing Bachelors, or experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes
- If English is not your first language, you will also need to provide us with evidence of at least IELTS 5.5 proficiency or equivalent.
National Framework Level
CIM (Chartered Institute of Marketing)
Course Start Dates
- October 2012
Content & Assessment
Module 1: The Marketing Planning Process – Work based assignment involving the preparation of a marketing plan
Module 2: Delivering Customer Value Through Marketing – Three hour unseen examination based on a pre-seen case material
Module 3: Managing Marketing – Work-based assignment
Module 4: Project Management in Marketing – Work-based project requiring an in-depth study of a specific and focused area of business activity
The fee for the Diploma in Marketing is €1950 (Inclusive of tuition fee, examination fee and CIM membership). Contact us for modular instalments.
- Come see us at 21-22 Grafton St or email email@example.com and we’ll send you an application form.
- Once your application is completed, you will receive an information pack with details on your course content and college information.
For More Information
Come to visit us at 21-22 Grafton Street or email firstname.lastname@example.org
Call us on 353-1-6779307
Please contact us to request a full brochure containing information about the qualification and course.