Course Code: CERT MKT
General Programme Information
This Certificate in Marketing provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The Certificate in Marketing is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.
Course Duration
1 Academic year (9 months)
Course Mode Options
- Part-Time Evening (Mondays and Wednesdays)
Timetables coming soon on the website.
Pre-Requisites
This is an ‘open’ qualification, which means you don’t need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.
If English is not your first language, you will also need to provide us with evidence of at least IELTS 5.5 proficiency or equivalent.
National Framework Level
Level 6
Award
CIM (Chartered Institute of Marketing) Professional Certificate in Marketing.
Registration Process
- Come see us at 21-22 Grafton St or email info@carlyleinstitute.ie and we’ll send you an application form.
- Once your application is completed, you will receive an information pack with details on your course content and college information.
Course Start Dates
- October 2011
- February 2012
Core Content
This qualification contains four modules
- Marketing Essentials
- Assessing the Marketing Environment
- Marketing Information and Research
- Stakeholder Marketing
Learning Outcomes
At the end of this course and upon completion of all exams you should be able to:
- Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
- Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
- Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
- Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects
Assessment
You will be required to submit a 6,000 word assignment for two of the modules and sit a three hour exam for the remaining two modules of the programme.
Course Fee
€1600 ( Inclusive of tuition fee, examination fee and CIM membership) Contact us for modular instalment payment options. This course can be completed in modules.
Fee payments: Fees are accepted by cheque, postal order, bank draft and all major credit/debit cards.
Who is this course for?
Junior marketers, those working in marketing support roles (such as marketing assistants); or if marketing plays some part in your current job description. It is also suitable for those seeking a future marketing role.
Course Progression
TCI have a full range of professional courses (diploma to postgraduate level) for you to progress.
For More Information
Come to visit us at 21-22 Grafton Street or email info@carlyleinstitute.ie
Call us on 353-1-6779307
Please contact us to request a full brochure containing information about the qualification and course.
Schedules
Please contact for full details.
