Course Code: DIP MKT

General Programme Information

This Diploma in Marketing provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The Diploma in marketing is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.

Course Duration:

1 Academic year (9 months)

Course Mode Options

The Diploma in Marketing

• Part-Time Evening (Tuesdays and Thursdays)

Timetables coming soon on the website.

Pre-Requisites

As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

• The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)

OR

• Any business or marketing Bachelors (or an equivalent qualification) where a minimum of one third of credits come from marketing (i.e. 120 credits in Bachelors degrees or 60 credits with Masters Degrees)

OR

• Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6

If English is not your first language, you will also need to provide us with evidence of at least IELTS 5.5 proficiency or equivalent.

National Framework Level

Level 8

Award

CIM (Chartered Institute of Marketing)

Registration Process

1. Come see us at 21-22 Grafton St or email info@carlyleinstitute.ie and we’ll send you an application form.
2. Once your application is completed, you will receive an information pack with details on your course content and college information.

Course Start Dates

• October 2011
• February 2012

Core Content

This qualification contains four modules

1. Marketing Planning Process
2. Delivering Customer Value through Marketing
3. Managing Marketing
4. Project Management in Marketing

Learning Outcomes

By the end of this qualification you should be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Assessment

Module 1: The Marketing Planning Process – Work based assignment involving the preparation of a marketing plan
Module 2: Delivering Customer Value Through Marketing – Three hour unseen examination based on a pre-seen case material
Module 3: Managing Marketing – Work-based assignment
Module 4: Project Management in Marketing – Work-based project requiring an in-depth study of a specific and focused area of business activity

Course Fee

The fee for the Diploma in Marketing is €1950 (Inclusive of tuition fee, examination fee and CIM membership) Contact us for modular instalments This course can be completed in modules.

Fee payments: Fees are accepted by cheque, postal order, bank draft and all major credit/debit cards.

Who is this course for?

Junior marketers, those working in marketing support roles (such as marketing assistants); or if marketing plays some part in your current job description. It is also suitable for those seeking a future marketing role.

Course Progression

TCI have a full range of professional courses (diploma to postgraduate level) for you to progress.

For More Information

Come to visit us at 21-22 Grafton Street or email info@carlyleinstitute.ie
Call us on 353-1-6779307
Please contact us to request a full brochure containing information about the qualification and course.

Schedules

Please contact for full details .